Have you checked your Facebook feed today? Jill had a killer bagel for breakfast at her favorite coffee shop. Crystal’s dog did something cute. Again. Tom posted another video of himself singing “Let it Go.” (No seriously, Tom, you let it go.) It’s easy to get lost in the lives of others. Everyone is posting everything and they’re doing it every day. Making sure your business stands out in the social media world is no small task. The importance of this task raises an equally important question: Who are you entrusting to promote your business’ platform on social media?
We’ve all read the horror stories of employees taking to their employer’s social media accounts for revenge. Or perhaps you’ve seen the typo-laden updates that receive absolutely no mercy in their audience’s comments. The trend of using internal staff to manage a social media presence is one many small business operations adopt, but is it the right choice for you? Let’s say you ask Cheryl, your devoted employee, to manage your business’ online presence. Cheryl happens to love Ryan Gosling, and all of his memes. Soon your business page is overrun with his face and “Hey Girl” phrases, with a sloppy reference or #hashtag tying it back to your product or service. Shudder. Cheryl means well, but the bottom line for your business just dropped completely out of the running. Allowing inexperienced staff to maintain your online audience and branding may save you initial expense, but it also has potential to generate far greater risk. Remember Susan Boyle’s album release hash tag disaster? (#susanalbumparty) Ending up on the list of Top Ten Social Media Fails is an honorable mention you want to avoid altogether. The good news is, social media infamy can easily be avoided.
Every business needs their own cozy corner in social media because consumers are searching online first for the products and services they’re after. Hopefully this comes as no surprise, but a full page ad in the phone book won’t have clientele knocking down your door. Everything today is featured and found online. A full-time Social Media Manager may not be feasible for your organization’s budget or needs, but having a presence in social media is imperative nonetheless. How can you achieve balance between having a professional presence online, and stretching your company’s dollar? Here’s where we come in. Hiring a Virtual Assistant (VA) is not a budget-buster, and will generate return on your investment. Working remotely and with the luxury of flexibility, your VA is able to focus entirely on the task-at-hand for your business. In as little as five hours per week, your VA can keep your social media presence groomed to fit the needs of both your organization and your audience. Even if your VA loves Ryan Gosling, (and who doesn’t?) you can rest assured they will do what’s best for your business, without solely relying on images of their celebrity crush. Hiring a VA to manage your online needs will save you time, expense, and headache long-term. Ethical, efficient, and experienced practices are a VA’s guarantee to you, making the choice to hire one as part of your extended-team a worthwhile one. Engaged market groups, measurable results, and a well-groomed presence are a few of the many benefits afforded your business when you hire a virtual assistant to manage your online presence in the world of social media. An experienced VA will create positive and professional content relevant to your consumers and your cause. From account creation to audience building, all areas of developing and implementing your company’s social media strategy can be handled off-site by your VA.
Your VA will provide the services your organization needs to maintain a powerful presence in front of an engaged audience, and all for economical cost. Working as closely with or as independently from your VA as you require, you can trust your social media needs are being catered to, while you and your staff take advantage of the opportunity to pour your energies into other areas of your business. Let Cheryl take care of planning your office party and ordering your post-it notes, and leave your social media marketing to your VA.