The Balancing Act

The year is new, your ideas are fresh, and you’re motivated more than ever to build your business! You sit down to document your goals and plan your steps and hear an all too familiar voice whispering to the doubt you’ve shoved to the back corner of your mind. “You have no idea how to make this work.”

I get it. I’ve been there. I find myself there again at times. With all of life’s demands, it can be a real challenge to figure out who gets what piece of my pie. Family, church, work, friends – how can I manage all of them, and manage them well? It’s easy to feel discouraged or overwhelmed. It can feel more like an out-of-control circus than the life you dreamed of. I’ve got some encouragement I’d like to share with you, however. Consider it my new year’s gift to you. You’re welcome.

Allow me to present: The (Entrepreneur’s) Balancing Act. Focus on striking balance in these three areas, and you’ll be less prone to lose your footing.

Balance in Business

It’s important to figure out what you should focus on. As an entrepreneur, there are more than a million things that need to be done to grow your business. It’s no secret: you don’t do all of them well. The most crucial thing you can do to be successful IN your business, is to get OUT of the things you don’t excel in, that you don’t like to do, or that you don’t know how to do. It’s important that you do the things only you can do – and outsource as much of the rest as you can.

So – if your business is in the real estate industry – you don’t need to be designing your flyers. You need to be engaging your clients and staying current on real estate trends in the market. You know this. I know this. Your clients know this. Your VA will know this, too, and will work alongside you in the essentials you need to get done, but don’t need to be doing yourself.

Lose the “If you want something done right, do it yourself” mentality, and instead, adopt a new mindset: “If you want something done right, delegate it to someone who does it well.”

Balance in Finances:

Once you assess what your hourly worth is, you’ll promptly see the ROI in having a VA. If your hourly rate is $200 per hour – based on your products or services – and you spend an hour formatting your blog posts for distribution, it won’t take you long to see that spending a fraction of that on outsourcing to a VA is the wiser investment.

Especially for those just starting out, there’s the reality of what you need done, versus what you may be able to pay. It may not be in your budget to hire a full time employee, or to hire a high-end VA when you start out. However, there are alternatives, like Fiverr, O’Desk and eLance that can get you started with outsourcing until you’re ready to bring on someone who will play a more collaborative, integral role within your team.

Be mindful of your investments. If you’re going to take the time to train someone on the ins and outs of your niche, hiring a temporary fix probably doesn’t suit your better interests. Set financial goals, work a budget, and determine the best course to get you the most bang for your buck.

“I believe that being successful means having a balance of success stories across the many areas of your life. You can’t truly be considered successful in your business life if your home life is in shambles.” ~Zig Ziglar

Balance in Personal Life

Building a business isn’t easy, and it often takes a toll on every other area of your life. Ordering takeout instead of eating a balanced meal, skipping your daily workout so you can work on the next “urgent’ thing, or getting only four hours of sleep instead of your necessary seven hours because there’s just too much to do. Assessing the things in your personal world that need attention – perhaps it’s a regular date night with your spouse, or having lunch with your boy at school once a week – are the things having a VA can free you up to do.

Even the Proverbs 31 woman had help. She didn’t do everything by herself, and I’m guessing it was because she was smart enough to know she couldn’t. She put family first and was still able to rock the business world. You can do the same.

Don’t forget you need to take care of yourself. Don’t forget about the fun-loving you who has a doting, supportive family. Don’t forget about your friends who encourage you as much or more than you encourage them. Don’t let relationships suffer in the name of success. You’ll miss the mark.

Your work will become a healthy part of who you are. Don’t allow yourself to become your work. Find a routine that incorporates both worlds, and you’ll be well on your way to achieving the dream you always envisioned.

The good news is balance is possible, and not as elusive as one might think. The key is employing the right procedures (and people) to help you get there. The better news is you don’t have to figure it all out on your own. That’s why I’m here.

Are you ready to start the year off standing tall on both feet?

If you’re on the fence, take a look at what some of our clients have to say about hiring a VA.

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