The Importance Of Setting Personal Goals

Why do I do what I do? The answer is both long and short.

The short answer is to serve entrepreneurs like myself to grow their dream business.

That is the reason Priority VA exists. We enjoy and take pride in serving a multitude of entrepreneurs in a variety of niches’. To play a role in their success is an honor that I don’t take lightly.

The long answer is personal and makes me feel extremely vulnerable.

Two months ago, my husband and I decided to fulfill one of our dreams. To purchase a home on the beach. We aren’t real estate tycoons by any stretch of the imagination. We do however, long for peace in our lives. Essentially, this beach home is designed to give us escape.

Don’t get me wrong, I love my life. Colorado is home to me. That square state in the middle of the country is home to my family, friends and a life that Chris and I have built. While the snow capped mountains are pretty and bring in tourists in from miles around, they aren’t what soothes me. What soothes me is the sand and surf of the beach.

We are currently at our beach home with our family. In fact, I invited my core PVA team to a retreat this week. I’ll share more about that later. Suffice it to say, we are revolutionizing the way we do business, but that is a whole other post in itself.

Do you want to know why I do what I do? It’s for this….


The thing I love most about these photos is that they aren’t staged. Not. One. Bit. I had no idea that my assistant was walking behind us snapping photos.

What do I see?

I see a Mom that is relaxed and at ease.

I see a little girl whose life is changed forever because I have worked my freaking tail off the last three years of this business.

As business owners, we are constantly setting goals for our businesses, so why not set goals for ourselves personally, too?

I’d like to encourage you to find what soothes you.

  • Is it finding consistency for family dinner nights? Put it on your calendar.
  • Is it a weekend getaway once a quarter? Make the travel arrangements.
  • Is it buying a home to escape to? Find it.

If you don’t make time for it, it won’t happen. It’s as easy as that. Zig Ziglar said, “If you aim at nothing, you’ll hit it every time”.

This looks different for each person.

We all have different aspirations. My goals, my dreams may be look different than yours, but we all have the same driving force behind it. The longing for balance and peace in out hectic lives. The important thing is to find what feeds you and pursue it.

Will it come immediately? Probably not. It took several years before we were ready to take the plunge. My challenge to you is, set a goal and aim for it.

Today, I’m soaking in the ocean air and feeding my soul with walks on the beach. Am I working hard while I’m here? You bet! I’ll never stop working hard. It’s who I am. I’ll go out on a limb and say that’s who you are, too.

Dear reader and fellow entrepreneur, find what soothes you and do it. Make it a priority!

Amidst all of the noise and chaos of building a business, and building your team. Remember that you cannot pour from an empty cup.

Are you drowning in work? Perhaps it’s time to add a Priority VA to your team. We’d love to find a way to serve you. By clicking this link, you’ll begin to explore the opportunity for yourself.