The Value of Membership Sites

If you have been in the market for or have recently purchased access to a new program, it’s likely that you were given access to a membership site. Membership sites have become more and more common in our digital age of online training.

Although they are more common, they can still be a little intimidating when it comes to setting one up for yourself. There is the content, graphics, videos and all of the bells and whistles that you have to think about. It can cause anxiety long before you’ve even purchased your domain name.

If you’ve been mulling over the idea, but still don’t know where to start, I’ve listed out a few options for you when it comes to setting up your own membership site.

The valueof membership



This one is the most obvious. If you’re a coach, then you will have a membership site, no doubt.

The question lies in what are the features that you want to offer to your customers. How many modules would you like to create? Will you feature videos or just text? The possibilities are endless! I personally love video training. Give me a guidebook and a video and I’m happy as a clam.


Do you have a large team that you manage? Setting up a designated member’s area for your team will allow you to streamline your training. Have you ever attempted to onboard a team member and had something go wrong? Perhaps a step was missed and you were certain that you told them how to do “x, y and z”, only to wake up at 2:00am in a sweat because you really did forget? It’s happened to the best of us! Creating a member’s area where you keep all of your training modules, while continually adding value to your team members will be a valuable asset. Everyone will be on the same page and your clients will see a seamless transition each time you add a new team member.


Perhaps you aren’t ready to dive into the members area pool with both feet. That’s okay! A simple way to ease into this realm of virtual training is to set up a forum. Simply add your clients, team members, mom and dad, whoever will join you and begin the discussion. Some clients send out their products via ebook or PDF, but still want to provide support for Q&A in one location. This would be a great solution for you.

Regardless of which level you’d like to provide your tribe, you don’t have to do it alone.

If this has been on your to-do list, but haven’t had the time, fill out this form.

We have a team of VAs that are trained to offer high level service, including the setup of a member’s area. By providing places like a member’s area, you are telling your audience that you want to give them the best support and experience possible.


Why You Shouldn’t Host A Webinar Alone

Webinars seem to be all the rage. You can pack such great value into a 90 minute session!

I’ve watch people pack webinars full and stay past the live Q&A because the webinar was packed with such great content that they felt like they were drinking from a hose.

I’m amazed every time I attend a webinar, because it’s like getting a peek into someone’s brain! It’s full of their ideas and personality. It’s fascinating!

I can’t even begin to list out the number of webinars I have attended and the roles I’ve played as support, attendee and host.
Now, I’m not here to tell you which platform to use or how to set up your webinar. What I would like to tell you is that in order to serve your attendees well, you must, must, must have support. Feel like it isn’t something that’s needed? While I value your opinion and wish for things to always go well, I know that sometimes the stars don’t align and things can go awry…. even for the pros.

Why You Shouldn't Host A Webinar Alone


Check your slides

I attended a webinar once, where the host wasn’t on the right slide the ENTIRE webinar. I felt so bad for her. All she needed was someone to let her know that she was off track with her slides and watching the chat for attendees who were all too eager to point out this misstep. Having a VA watching your webinar closely for any hiccups will add even more credibility to your webinar.

Live Q&A

Want more sales? I truly believe this is a clincher! Often times people attend because they’re curious and don’t hop off because they’re on the fence. I’ve watched countless times as people have asked questions in a live Q&A setting, heard the program or product explained clearly then purchased and fell in love with their purchase. You can’t go wrong with this feature! Why do you need support in this area? Well, when you’re on a webinar making sure that you’re on the right slide and trying to filter through questions, it can be a little difficult. The easiest and most effective way to run a live Q&A is to have your VA on the back end of your webinar sending questions to you via Skype or text message. They can grab questions that will be the most valuable and can even segment similar questions. You won’t have to worry about a thing!


Have you thrown a party and invited everyone you knew? Wait… that’s the Golden Girls song, but I digress! Of the many tens of hundreds of people that you invited, did they all show up to your party? No. We are all well intentioned people with busy lives. With all the good intentions in the world, we can’t make it to every party or webinar that we want to attend. We have baseball games, piano recitals and meetings. Having the option for a replay to send to your audience is crucial! Having a VA designated to record, upload and provide a replay link in a timely manner will increase your sales.

Do you want to know the good news? We have a webinar team here at Priority VA! Virtual Assistants that specialize in webinar support. If you have an upcoming webinar, let us know.

We would love to give you the support you need to make your webinar run smoothly!

Tell me… what is the best webinar you have attended?

How I Grew My Business With Infusionsoft

We live in a world where things are constantly changing. New ideas are being thrown at us left and right. Along with it, comes someone telling us that it’s the latest and greatest thing out there. If we don’t use their specific program, our business will surely fail.

More often than not, we are distracted by the shiny object. Purchase it and it’s never to be opened again. However, there are exceptions to the rule!

Take Infusionsoft for example. When I first started my business, I avoided it like the plague! I had worked inside of the program FOR my clients, but never for myself. I tried my hand at different CRM programs or email autoresponders that were cheaper or even free. I was certain that I would be able to make everything work with what I had. Well, the old saying is true, you get what you pay for.

If you’re one of those people that loses a bit of their security thinking that robots are taking over our plant, you can let that go. I worried for my team members. I didn’t want them to lose income because I was converting to this new program. It was quite the opposite, actually. Not only was I able to automate a large portion of what we do, but it also freed up time for my team members to focus on other key areas of my business.


How I grew my businesswith infusionsoft


Over the last year, I was able to increase my email list 10x ! The beauty of this list is that I know that they are receiving valuable information from me on a regular basis.

We all have good intentions. We intend to follow up. We intend to update a spreadsheet. We intend to create a task. However, good intentions are just that. If we don’t act on them, that warm lead that wants a follow up in 3 months is going to be overlooked.

Once we drank the kool aid, we were all in! I spent time in Arizona training on the Infusionsoft program. It’s a tedious training, but so worth it! Because my Husband and I are slightly competitive, he not only attended the Infusionsoft training, but became a certified partner.

He totally one-upped me there!

Even the best of the best get stuck once in awhile. Let me tell you… Infusionsoft has the best support! The chat feature is great and if you call, they’re crazy fast to get an answer for you. Again, it’s worth every cent!

Last year, our business increased over  200%. A good portion of that was due to our automation. It seems a little crazy to think that one little program can make that happen, but when you’re constantly capturing leads and staying in contact with them, you’ll start to see rapid growth in your sales. Once you have your content built out, you’re set!

If you’re ready to get started with Infusionsoft, but don’t have time to set up all of the automation? We’ve got you covered. My motto is “Don’t do it alone” and this is one area that you don’t need to do alone.

Remember, my Husband, Chris? He didn’t just complete his Infusionsoft Partnership for the fancy certificate. He did it to help entrepreneurs like you and me. People with the best intentions, but not enough time. We’d love to hear from you!

At the risk of sounding like a telethon…. Chris is standing by, waiting for your call.

Take the Infusionsoft leap and we’ll be here to support you along the way!

Staying On Track In A Fast Paced World

Life can tend to get a little crazy sometimes.

Building your business, raising a family, managing your home and fulfilling your countless responsibilities. Every one of those things on their own are wonderful!

There was a time in my life when I worked for two very high profile clients, started my business all while adopting our fourth daughter. Crazy? Maybe, but needless to say, I had to have a system or else I was going have a disaster on my hands.

One of the most intricate parts of this job is keeping myself and my clients on track.

How did I do it, you ask? Well, let me tell you…

Staying on Track

1. Everything Gets a Color

I live and die by my google calendar. Whether you’re managing one calendar or 15 calendars, it’s important to label each one. We have a several calendars for different projects and each one is color coded.

For Example:

  • Personal: Purple
  • General: Blue
  • Meetings: Light Blue
  • Podcasts: Green
  • Live Events: Orange

It may seem complicated, but once you get the hang of it, you’ll be able to look at a glance and know where you need to be and when (and, if the appointment requires makeup!). If you’re managing this for your client, they’ll love the efficiency!

2. Always Stay One Step Ahead

One of the most loved traits of a VA is always staying one step ahead. This will help you avoid disasters ahead and will make your client feel valued. It isn’t hard, it’s just a matter of being proactive.

  • How can you do that? Start by confirming every appointment the week prior.
  • Check the calendar details. Make sure that you have Skype IDs for everyone involved in the call. If they’re using a different platform, make sure that you have the correct link and pertinent information that will be needed for the call.
  • Is it an interview? Get the interview questions ahead of time and put them in the calendar. It’s a one stop shop for links and topics. Your client doesn’t need to spend time shuffling through their inbox trying to figure out where in the world their call is taking place and what they’re talking about. They’ll feel calm, cool and collected by the start of the call.

3. Get In-Sync

It’s more than just a band in the 90s. You’ll say “Bye-Bye-Bye” to calendar questions when you sync your calendar with your clients and team members. In doing so, everyone will stay on the same page. I don’t know what we did before calendar sharing, but it has been a lifesaver for me!

Often times, we get so caught up in the more complicated side of the VA business that we forget the simple things (like showing up on time).  By following these steps, your client will arrive on time and prepared.

If you’re looking for more options to stay on track, I have a couple of extra resources for you.

I’m in LOVE with the offline feature that Google Calendar offers. It’s perfect for days when you’re stuck in a blizzard without power. True story…. I’ll save that for another day!

Want to pop your to-do list into your calendar? No problem! This handy little article gives great advice on this feature and several more that might be up your alley.

How to you keep your clients organized?



Confidence Waning?

Confidence Waning? Meet Rachel.

Growing up, my mom used to tell people when I’d be looking in the mirror analyzing my crooked nose “She’s not conceited, she’s convinced”. Little did she know I was tearing my appearance apart. That “confidence” was actually self doubt, but no one knew it. Mom didn’t know any better, only that I sat perched on our bathroom counter endlessly staring and smiling and turning my head one way or another.

I’m pretty lucky that I can put on an alter ego like nobody’s business and be “on” when I need to. It’s a learned skill, perfected over time when I had to fill a role bigger than I was.

It’s not always the healthiest choice, but it’s served me well many times.

Authentic confidence appeared something others were born with, that I had to fake my way through. Whether it be a job interview, or a first date –  I never felt quite authentic about who I was. As an adult, I straddled the fence between cursing entrepreneur and conservative christian. Sometimes, it felt as though I didn’t fit.

Second guessing each decision –  whether what to wear after trying on outfit #42 or if I should put on the red lipstick or the mauve. I didn’t want to feel like a fraud, and honestly, I thought I was in most situations.
So, how does a scared little “grown up” girl afraid that no one will like her build a wildly successful business in just a few years when I had the confidence of a peanut? I’ll share with you the three mindset shifts I have to continuously revisit to move from terrified to triumphant in a second…

But first, a story. I was invited to speak at an event in Vegas, last minute – and when you’re asked to speak on stage in Vegas, you don’t ever say no. Unless it conflicts with values people, then run! Thankfully, this did not.

Alas, I said “sure”  and proceeded to have the biggest case of anxiety known to man. “Go Confidently in the direction of your dreams” had nothing on me. I was headed straight for the donuts, instead. I didn’t know what to wear, what to say, how to act. I had fear for how people were going to receive me alongside the likes of Dan Martell, Melanie Duncan and even the founder of Ugg Boots. These were big time players and I was about to walk into a playground much more sophisticated than I thought I was. I was struggling to find any ounce of authentic confidence in me. Alter ego tools weren’t working and there wasn’t a mirror in sight that could convince me that everyone wasn’t staring at me calling me an overweight fraud.


Enter… Rachel Luna. A fire cracker, Puerto Rican born Marine with enough confidence to fill the entire Pacific Ocean.

A woman who requires no validation, Rachel reminded me of three things you need to know when your confidence as an entrepreneur is waning…

  1. There are liars living in your head. That’s right. You may not have invited them in, but girl, they are there, and if you’re ever going to get this [enter your dream here] to take flight, you have to kick those liars out.
  2. There is not a scenario in this world that you can’t navigate. Will you stumble? Yes. Will you survive? Yes. Should you let your baby ego get bruised? Nope. Carry on, Soldier.
  3. Marketing and shiny messaging don’t make you a better you. YOU need to become a better you, and that starts with figuring out what the exact next steps you need to take are, to grow a business and a life you actually believe in. No fraud necessary.

So, I walked that room and proclaimed it as my own. I prayed silently that God would show up and calm my rapidly beating heart so I didn’t drop dead on the walk up to the stage. I chose that I would embrace this opportunity and not take the easy way out. I was facing fears, confidently. And it felt real. I couldn’t have got there without Rachel that day.

So….what happened during my talk? Oh, the worst things ever…

Wardrobe malfunctions. Broken Microphones, buzzing speakers, and nerves for days. Did I survive? Yes. Will I ever speak on stage again? Heck yes.

I learned that I do fit in. That the lies in our heads are bigger only there, in our minds. Not in reality. I embraced that I do have a place in this space and that I can “do you” with more confidence than I ever imagined when armed with the right tools. Rachel thankfully showed up at the right time to remind me.

Rachel teaches all about confidence in her course Confident Entrepreneur Academy and it’s a brilliant program. I’m re-working through the modules, getting my head on straight and leaning into who I was made to be, instead of fighting the desire to be someone else.
And you can, too. To learn more about Rachel and her program, click here. No Affiliate Links necessary. Check it out, and join me to becoming a CONFIDENT Entrepreneur ready to take on your world. Crooked nose, red lipstick, and all.

The Roller Coaster of Launches

I recently wrapped up a big launch with one of my clients. The excitement that comes along with launches can only be compared to one thing….. A Roller Coaster!

Launches aren’t for the faint of heart. They take hard work, focus and commitment.

Now, there are plenty of launch strategies floating around the world wide web, but I’m here today to give you some behind the scenes advice and encouragement for your next launch.

Roller Coaster of Launches

Prepare yourself

With every launch that I’ve been a part of, there is a lot of anticipation. So much goes on behind the scenes… creating the program, setting up registration pages and spreadsheets galore. While all of that is good and necessary, there is one thing that you need to stop and do. Prepare. Whether you’re a rookie on the team or a veteran, be sure that you familiarize yourself the content. There is nothing worse than being in a chat room on launch day and you still aren’t sure what you’re promoting. Take time to watch a few modules, read through the transcripts and know what the goal of the program is. Time can get away from you when you’re anxiously awaiting your launch, but this is one thing that is a must! Another thing is to be sure you’re prepared at home, too. I tend to create a lot of crock pot meals, or freezer meals weeks before a launch. I know my kids still need to eat, but mama may be locked in her office during dinner. So, plan ahead so you, and your lovelies can still get a warm meal during launch chaos. Trust me, you’ll need the nutrients a good meal will provide over McDonalds fries when you’re running low on sleep.

Be nice. Even when others aren’t

This one’s a toughie! In general, I am a nice person. I want the best for people and want to help them. When the kindness is reciprocated, it makes it a heck of a lot easier than when it’s disregarded and I am the brunt of someone’s anger. This doesn’t happen often, but occasionally, people can tend to get a little disgruntled. Keep in mind that their frustration is most likely not caused by you, but a situation. You are representing your client and even though it’s hard, you have to smile and give them the best customer service! I’ve watched situations turn around just because I was nice. Like Grandma always said; “You catch more flies with honey”! Sidebar: I’m not sure why you would want to catch flies, but I digress!

The dip is coming

My least favorite part of a roller coaster is the dip. Is that the technical term? Well, whatever it’s called; the dip, the fall, the part where my stomach is in my throat… it’s the worst! I know it’s coming, so I have to get ready. This is the part when you’re smack dab in the middle of a launch. You’re running on a little less sleep, the coffee cups that are normally in your cupboards are now scattered in your office. It isn’t pretty, but it happens to the best of us. There is no better advice here that to tell you to buckle down, it will be over soon. Rest, eat, work, repeat. Remember those crock-pot meals? They’ll come in handy right about now. Hang in there, you’ve almost reached the finish line!

Celebrate The Wins

Whether it’s the number of registrants you wanted, or the sales just tipped over into the 5, 6, or 7 figures… celebrate. I typically do this on our team by changing up our Slack messages at login. It’ll have an encouraging quote, a WooHoo! Or I’ll even post our “next” goal, so everyone knows we’re in this together. As a team. That’s right, you’re part of this success, too. So own it. And know that your contribution is significant!

You’ve made it

Congratulations! You’ve survived the launch! All of the anticipation that you just felt led you to a great accomplishment. Not everyone is cut out for launches. It isn’t easy. Halfway through, you begin to wonder what you’ve gotten yourself into. You haven’t combed your hair in days, you have a permanent vision of a countdown timer anywhere you look, and the customers are happy and eager to get started.  When you’ve wrapped up cart close and you have the launch behind you, you begin to look forward to the next one. (After a little breather, right?)

Launches are exciting. Even though I spent an entire year in perpetual launch cycles with clients once, I was always so eager to be a part of something that is important to your client and quite honestly, builds camaraderie with your client and team members that you work with.

So, buckle up, pour another cup of coffee, and support your clients launches as if they were your own. They’ll be grateful for it.

What keeps you going through your launches?


How To Successfully Onboard Your VA

Congratulations! You’ve signed the contract and are starting with your new Virtual Assistant. You’ve walked through the interview process and all of the behind the scenes work leading up to this glorious day, when a magical person steps in and makes your life easier. But… wait… What comes next?!?!

I remember leaving the hospital with my first born. I had laid out in my mind exactly how things would play out. We would get on a feeding schedule, nap time would be a breeze and I would be a champion. Other mothers would ask for my secret! Well, as with any new relationship, things didn’t go exactly as I had planned. I started second guessing myself. Why in the world did the hospital let me leave with her? I had NO clue what I was doing!

As silly as it may seem, bringing on a new VA is kind of like adding to your family. You have to get to know each other and learn each other’s strengths and weaknesses (we all have them!).

How To Successfully Onboard Your VA

1) Get on the same page

Get to know your VA! What do they like? What to the dislike? Find out when they work best.

Do they have a family? Show your VA that you’re interested in them, not only as their client, but as someone that takes an interest in their life. When they feel like they have a relationship with you, they’ll begin to really hear your voice and that will overflow into so many areas of your business.

2) Set expectations

You must be clear with your VA. Remember, your business is your baby. You’ve known it from the beginning. Your VA needs to hear your goals, dreams and expectations. Where do you want to be in 60 days? 90 days? Make sure that your team is hearing exactly what your expectations are. Don’t ever assume that your passion and idea dumping translates into tasks.  It’s important that you meet with your VA weekly to remain on the same track. Keep track of your tasks. My team and I use Teamwork to keep up with all of our tasks. Whatever you use, make sure that everyone knows what’s going on. It’s crucial!

3) Give it time

Don’t run at the first challenge. I recommend sticking with your VA for 90 days before you decide they aren’t a good fit. I pride myself in matching Clients and VAs together. I have a good eye for who will work well together, not only with skill set, but personalities, too. This isn’t to say that things are alway perfect, but if you give it time, it could be the turning point for you and your business.

4) Hand over the keys

As someone that has started a business from nothing, I can tell you that it is extremely hard to let someone else take over. I’m going to let you in on a little secret…. when it comes to getting stuff done, you VA can run circles around you. Do you know why? Because they have the skills and they have the time. So often, we’re over here trying to spin all of these plates, hoping that one doesn’t fall. When you let your VA to take over for you and begin to implement processes and procedures that are long overdue, you’ll feel the pressure lift. Trust your VA! Nothing will excite them more than letting them take the wheel and begin to take your business to new heights.
Just like bringing home a new baby, you have to get to know each other.

Soon you’ll look back and you won’t be able to imagine life without them!

Lesson From the Flight Attendant

I love to travel. In fact, I’ve been doing a lot of traveling lately, so I could probably recite to you the Flight Attendant’s speech. If you ask nicely, I might even throw in the motions!

There is a portion of that speech that is very important.

The fight attendant instructs you to put your oxygen mask on first BEFORE helping your neighbor.

If you aren’t getting oxygen to your body, you are unable to help anyone around you.

It isn’t often that you are put in a position to place a mask onto someone’s face so that they can breathe. Let’s put this in a different context….

Lesson from the flight attendant

My job, my goal in life, is to help people.

I help other VAs by giving them an opportunity to work with amazing clients.

I help clients find time that they didn’t even know existed.

If I don’t stop and take care of myself, then I will not be able to assist my clients and serve my VA team to the best of my abilities. Now, I’m not saying that you need a nap every day, although that would be nice! What I am saying is that if you don’t take time to pause every now and then you will become exhausted, burnt out and impatient.

Here are some simple ways to take care of yourself…

Eat right!

This might seem mediocre. “Come on, Trivinia! We need solid advice”. Well Friend, let me put it like this. If you’re #hangy , nobody’s getting anything! Even if it’s just 10 minutes, stop and eat something. You’ll think better, be more productive and let’s face it…. you’ll be nicer!

Treat yourself!

This is a hard one! I have a husband and 4 kids, so when I decide to treat myself to something, I feel a twinge of guilt. I should be home caring for my children. Feeding them and loving them as only “I” can do. Then I remind myself that my precious family falls into the helping others category. I’m a better Mom and Wife when I’m well rested and have taken a little “Me time”. It can be something as small as making a Target run by yourself or treating yourself to a massage you found on Groupon. It doesn’t have to be grand, just something to give yourself a break.

Take Time!

More than anything, people want to know that you care. Take time this week to reach out to someone and let that person know how much they mean to you. It could be a client that has turned out to be a great ally to have in your business or a family member that has supported you from the beginning. When you take time to thank the people around you, if fills up your soul.

The discipline of carving out time isn’t an easy one, but it’s absolutely necessary.

Let’s ditch the guilt and remember the lesson from the Flight Attendant.

Apply your oxygen before assisting others.

Truth above all else

Truth is extremely important to me. So important, in fact, that I tattooed it on my wrist. That’s right! Once you do that, there’s no going back!

Untitled design (3)

I’ve found over the years that not everyone sees eye to eye on the truth.

Some feel that it’s a relative term. They believe that it’s different for everyone based on the circumstances.

Others live and die by it and will not rest until they know with absolute certainty what is black and what is white.

Here’s the deal. Facts are subject to change. Today you are a man with a full head of hair. That’s a fact. You like it that way! However, in 15 years that fact can likely change. The fact them will be that you no longer have hair like Justin Bieber (Is he still a thing?!) and have much less hair. The facts will change.

On the other hand, truth never changes. I tell my kids that I love them. That is the truth. As life changes, one constant thing that will never change is my love for them. It’s the truth.

I have core values for my team members.





In my opinion, you can’t have one without the other. I want team members that do what they say. If you say that you can run Facebook Ads, then you better run them like a boss! My goal as a business owner is to create long-lasting Client/ VA relationships. In my experience, the teams that are most successful are based on truth.

The truth isn’t always easy. Sometimes it hurts worse that getting a tattoo, but I can promise you that it’s worth it to build the trust of your peers, clients and those around you.

How do you define truth?

Seeing Beyond The Big Picture

If someone asks you, “What do you do?” are you prepared to answer them? More importantly, are you prepared to network or market yourself into the business lives of those you meet once they tell you what they do? Sometimes building business goes beyond seeing just the big picture. You need to look at the whole gallery of possibilities.

Rapid growth wasn't on my radar at that point because my -big picture- at the time was actually pretty tunnel-visioned.- Trivinia Barber

I’m an extrovert by nature, and I tend to talk about business wherever I go. Conversation tends to naturally drift into others sharing how overwhelmed they are in their jobs or businesses, their various doubts or uncertainties about outsourcing, the relief they’d feel if they could just alleviate some of their responsibility, etc.

Listening to others share about their business is the perfect segue for me to share about mine. I help entrepreneurs see where and how a VA can not only contribute to, but transform their business. Sometimes the conversation stops with them mentioning they’ll look into utilizing resources I’ve mentioned to see if they can meet their needs. Oftentimes, however, I end up personally helping them to find the VA to suit their business needs.

Clients are everywhere. Some of them may not even realize they’re a candidate for hiring a virtual assistant. The key to finding new business isn’t to cold-call, but to simply listen to the needs and struggles of others. Once I can help someone identify their business quirks, I am opening the door for them to become a client as well.

The same is true with recruiting top-notch VAs. Sometimes all I have to do is listen. If someone has the character and determination to work well, and if I can see they have the self-discipline to work from home as well as the skillset and capacity to learn even more skills, I’ve just met one of my potential new VAs.

When I started Priority VA, I soon realized I couldn’t do it all on my own. I brought on one person to help me with the overflow of work I had, managing multiple clients. Eventually, I began to build a team of VAs. It became evident this was an essential part of keeping my business headed in the right direction.

Had I taken a step back in the beginning to see what Priority VA would one day look like, I could have better planned the path we took. I was caught up in servicing the clients we had at the time, and managing them the best way possible. Rapid growth wasn’t on my radar at that point because my “big picture” at the time was actually pretty tunnel-visioned.

It soon became clear I could help other VAs earn money while working from home – pursuing their families, passions, and productivity goals. In order to help VAs pursue their dreams, I would need to also help clients realize their need for personalized assistance. The picture kept getting bigger and bigger.

Even in finally seeing the big picture: helping clients and VAs establish long-term working relationships, I needed to cater to the peripheral vision.

My business plan truly rests on one principle: helping people. This is why simply listening to others share about their business goals or ventures is the single-most important strategy I can use to grow my business. I’ve learned how to assess the needs of potential clients on the fly. No matter their niche or expertise, I can shed light into their world on how a VA can help transform their responsibility loads and burdens. When I hear someone talking about their experience in managing social media, or writing copy, my ears perk up and I begin to listen for ways they can join my team and join forces with their ideal client.

Even being an extrovert, I don’t have to dominate the conversation in order to talk the details of business. I simply need to be at-the-ready with the right listening techniques, and strategic answers.

Seeing beyond the big picture doesn’t have to be difficult. Sometimes you just need to realize there’s more out there for you than what rests within the frame you’re seeing the world through today.