A Review: Blogger’s Quick Guide To Working With A Team

Almost everybody has a blog these days. It’s not only a great outlet for people to share the latest details in their lives, but it’s a slick, efficient way for businesses and companies to share valuable information in one, central spot.

I can attest to the fact it takes a lot of forethought, planning, time and energy to publish a blog post. While I stay up on publishing blog posts, I’m also running a business, maintaining client relationships, and most importantly, raising a family.

While it may seem a simple task, to get a blog post written, the truth is a lot tougher to swallow. It’s more than just writing a post. There’s a whole host of other factors.

Rebecca Livermore gets it. In fact, she just wrote a book I know will help you get your blogging in order so your business – and your life in general – can function again.

I was fortunate enough to get a copy of the book so I could read it in exchange for a review, and I’m happy to share my findings here with all of you.

First, let me introduce Rebecca. She’s the brains behind the brilliance that is Professional Content Creation.

She’s in the business of helping businesses, and I love that. With her knowledge and experience, she helps entrepreneurs understand how to use content to market their business.

She and I have actually worked alongside one another a time or two in assisting mutual clients, and I can tell you she knows her stuff.

I’m so excited for you to have this resource she put together, and so proud of her for making it available to all of you!

Her book, Blogger’s Quick Guide To Working With A Team, is chock full of tips and tricks to get bloggers from all stages of experience in the game of blogging their best.

She realizes and illustrates it takes a village to keep a blog going at full potential. Life happens, and – especially if you’re also running a business – a lot can get in the way between you and your keyboard.

I love how Rebecca outlines the practical points of building a team (and why even “just bloggers” should consider having one!), how to work with your team, and how to make sure everyone’s figurative well is being filled in the process.

From start to finish, her quick guide (because she realizes we’re all busy, so she kept it quick!) is exactly that – a guide through the sometimes delicate, but powerful processes in getting the most out of a team.

And for the benefit of a blog! I’ve said myself you can’t do it all, and it’s wise to always be looking for ways to put other people’s talents and skills to work for you. If they enjoy what they’re doing, and you have the ability to spend more time doing what you love for driving success, it’s always a win-win.

Rebecca outlines each point and shares practical insight for every concept. Even if you’re not sure you need or are ready to hire a team, you’ll want to read this. There’s a section just for you, in fact!

Rebecca’s book is easy to understand, easy to incorporate (following her steps and suggestions) and easy to read.

She draws on her own experience as a writer, but that’s part of what makes this such a great resource. Even though she’s well-versed in the world of writing, her guide covers all the bases. Whether you’re a writer or not, her tips and insight have takeaways for all of us.

There’s truly something for everyone in this book, and if you’re thinking about blogging, trying to keep up with blogging, or trying to work life around your blogging schedule, you’re going to want to get your hands a copy of Rebecca’s guide.

I’m not going to take any more of your time because I know you’re hovering your mouse over the link to her book and waiting to see if I have anything else to share.

Go get the book, get to know Rebecca and see why she’s such a valuable resource in the marketing world, and definitely make this a book you add to your blogging-how-to repertoire.

 

Virtual Assistant: Your Social Media Management Solution

Have you checked your Facebook feed today? Jill had a killer bagel for breakfast at her favorite coffee shop. Crystal’s dog did something cute. Again. Tom posted another video of himself singing “Let it Go.” (No seriously, Tom, you let it go.) It’s easy to get lost in the lives of others. Everyone is posting everything and they’re doing it every day. Making sure your business stands out in the social media world is no small task. The importance of this task raises an equally important question: Who are you entrusting to promote your business’ platform on social media?

Social Media Management

We’ve all read the horror stories of employees taking to their employer’s social media accounts for revenge. Or perhaps you’ve seen the typo-laden updates that receive absolutely no mercy in their audience’s comments. The trend of using internal staff to manage a social media presence is one many small business operations adopt, but is it the right choice for you? Let’s say you ask Cheryl, your devoted employee, to manage your business’ online presence. Cheryl happens to love Ryan Gosling, and all of his memes. Soon your business page is overrun with his face and “Hey Girl” phrases, with a sloppy reference or #hashtag tying it back to your product or service. Shudder. Cheryl means well, but the bottom line for your business just dropped completely out of the running. Allowing inexperienced staff to maintain your online audience and branding may save you initial expense, but it also has potential to generate far greater risk. Remember Susan Boyle’s album release hash tag disaster? (#susanalbumparty) Ending up on the list of Top Ten Social Media Fails is an honorable mention you want to avoid altogether. The good news is, social media infamy can easily be avoided.

RGI

Every business needs their own cozy corner in social media because consumers are searching online first for the products and services they’re after.  Hopefully this comes as no surprise, but a full page ad in the phone book won’t have clientele knocking down your door. Everything today is featured and found online. A full-time Social Media Manager may not be feasible for your organization’s budget or needs, but having a presence in social media is imperative nonetheless. How can you achieve balance between having a professional presence online, and stretching your company’s dollar? Here’s where we come in. Hiring a Virtual Assistant (VA) is not a budget-buster, and will generate return on your investment. Working remotely and with the luxury of flexibility, your VA is able to focus entirely on the task-at-hand for your business. In as little as five hours per week, your VA can keep your social media presence groomed to fit the needs of both your organization and your audience. Even if your VA loves Ryan Gosling, (and who doesn’t?) you can rest assured they will do what’s best for your business, without solely relying on images of their celebrity crush. Hiring a VA to manage your online needs will save you time, expense, and headache long-term. Ethical, efficient, and experienced practices are a VA’s guarantee to you, making the choice to hire one as part of your extended-team a worthwhile one. Engaged market groups, measurable results, and a well-groomed presence are a few of the many benefits afforded your business when you hire a virtual assistant to manage your online presence in the world of social media. An experienced VA will create positive and professional content relevant to your consumers and your cause. From account creation to audience building, all areas of developing and implementing your company’s social media strategy can be handled off-site by your VA.

Your VA will provide the services your organization needs to maintain a powerful presence in front of an engaged audience, and all for economical cost. Working as closely with or as independently from your VA as you require, you can trust your social media needs are being catered to, while you and your staff take advantage of the opportunity to pour your energies into other areas of your business. Let Cheryl take care of planning your office party and ordering your post-it notes, and leave your social media marketing to your VA.